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ALWAYS
CHECK LOAD TIME |
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Always check load time specifications for your website. It is a very
important aspect of the process of retaining your visitors, especially
in today’s impatient society. If your site takes as long as
5 minutes to load, you can expect most of your traffic to go elsewhere
– that’s why people sign up for high speed internet service!
There are a number of things that you can do to improve the load time
of your website. Here’s a quick guideline for delivering your
information quickly:
Image File Size
The size of image files can be greatly reduced by simply reducing
the number of colors used per pixel. Depending on the graphic, the
difference in quality could be miniscule with a reduction of up to
a fourth of the original file size. You’ll find that you may
need to do a little testing to find the right level of optimization
for each particular graphic.
Include Size Specifications
Specify the “width” and “height” parameters
when using tables and images; this provides the browser with the information
it needs to create a layout of the page faster without doing any guesswork.
Avoid Complex Tables
Use simple tables. Oftentimes, the more complex a table is, the longer
is will take for the site to load. Don’t be afraid of using
multiple tables inside of one another; it keeps things organized and
makes the code easier to read for the browser.
Use HTML Text
Use text instead of images when you can. Instead of using small images
to display text as was done in the past, most web designers have switched
to simple HTML text and use CSS files to manipulate the look of the
text. Not only does this increase the load time tremendously, it also
makes the website easier to maintain.
Don’t force Introductions
When using Flash or JavaScript-enabled introductions, keep in mind
that not all of your visitors will want to sit through it, especially
if it’s an advertisement; be sure to give users the option to
“skip” the introduction.
Hopefully you will follow our advice and always check load time specifications
for your sites. It could just mean the difference between a profit
or loss for your site. For more site resources, click
here.
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