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ALWAYS CHECK LOAD TIME

Always check load time specifications for your website. It is a very important aspect of the process of retaining your visitors, especially in today’s impatient society. If your site takes as long as 5 minutes to load, you can expect most of your traffic to go elsewhere – that’s why people sign up for high speed internet service!

There are a number of things that you can do to improve the load time of your website. Here’s a quick guideline for delivering your information quickly:

Image File Size
The size of image files can be greatly reduced by simply reducing the number of colors used per pixel. Depending on the graphic, the difference in quality could be miniscule with a reduction of up to a fourth of the original file size. You’ll find that you may need to do a little testing to find the right level of optimization for each particular graphic.

Include Size Specifications
Specify the “width” and “height” parameters when using tables and images; this provides the browser with the information it needs to create a layout of the page faster without doing any guesswork.

Avoid Complex Tables
Use simple tables. Oftentimes, the more complex a table is, the longer is will take for the site to load. Don’t be afraid of using multiple tables inside of one another; it keeps things organized and makes the code easier to read for the browser.

Use HTML Text
Use text instead of images when you can. Instead of using small images to display text as was done in the past, most web designers have switched to simple HTML text and use CSS files to manipulate the look of the text. Not only does this increase the load time tremendously, it also makes the website easier to maintain.

Don’t force Introductions

When using Flash or JavaScript-enabled introductions, keep in mind that not all of your visitors will want to sit through it, especially if it’s an advertisement; be sure to give users the option to “skip” the introduction.

Hopefully you will follow our advice and always check load time specifications for your sites. It could just mean the difference between a profit or loss for your site. For more site resources, click here.



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