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KEYWORD
RESEARCH TOOLS |
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Careful keyword research into the keywords and keyword phrases that
are most 'searched' and most commonly sought out by your target audience
is one of the most important steps in search engine optimization.
A sitethat's optimized to the fullest will do nothing for your sales
or conversions if you haven't targeted the proper words and phrases.
Single keywords are definitely the most competitive and difficult
to rank for, thus you should use the keyword research tools below
to help identify the keyword phrases associated with your main keyword.
By targeting some of these phrases, your site might be able to get
more traffic and better conversions than the sites that already rank
for the main single keyword.
Overture
Suggestion Tool
Overture is quite possibly the world's most popular pay-per-click
(PPC) search engine. It offers a free tool for you to research how
many times a specific word or phrase was searched on in the previous
month, as well as identify specific keyword phrases that are popular
and associated with the specific word or phrase that you chose to
search on.
WordTracker
Very similar to Overture which is detailed above, WordTracker's service
is also is not free but very much worth it. It provides details of
searches mainly from a number of meta search engines including Mamma
and 7Search. Despite this however, it is quite useful when compared
to Overture because it gives you a better idea of searches for misspellings
and plurals. Overture tends to group such keywords under the main/actual
keyword.
ESpotting
Keyword Generator
ESpotting is a popular UK-based PPC engine. So if you need some help
choosing relevant keywords, simply enter the keyword of your choice
their results page will show you not only how many searches that keyword
has received in the past 30 days, but also additional related searches
that include your keyword. They also offer various the keyword generator
in various languages - Spanish
| French
| German
| Italian
Google AdWords
Keyword Suggestions
Google.Com, undoubtedly the most popular search engine in the world,
also offers you a tool that gives you suggested other suggested keywords
and keyphrases based on your keyword search. It does not however give
you a numeric estimate of the number of searches that the identified
words and phrases received over a specific time period. They too offer
it in a number of languages - Austrian
| Belgian
| Japanese
| German
| French
| Italian
The
Lycos 50
Aaron Schatz's Lycos Top 50 looks at the top 50 searches on Lycos
for the preceeding week. This resource is an excellent tool to help
identify trends and globally popular search terms. Rank for these
big keywords and you're definitely up there amongst the 'big boys'.
Yahoo! Buzz Index
Yahoo's Buzz Index provides a peak at the leading search queries at
the Yahoo search portal. The data is collected from Yahoo's search
log files and counts the total number of people searching for specific
subjects.
MetaSpy
See what people are searching for at the MetaCrawler.Com search engine
at any given moment. Results refresh every 15 seconds.
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